Who hasn’t seen a can of Spam on the shelf of a supermarket. The products simple packaging and color scheme are iconic. Hormel was looking to update they’re branding which included a mascot “Spammy”. I got to not only redesign Spammy and bring him up to date but I was also able to to do a few poses of the retro character as well.
WHAT WE DID
Concept & Character Illustration.