Who hasn’t seen a can of Spam on the shelf of a supermarket. The products simple packaging and color scheme are iconic. Hormel was looking to update their branding which included a mascot “Spammy”. I got to not only redesign Spammy and bring him up to date but I was also able to to do a few poses of the retro character as well.


What we did

Concept / Character Design / Character Illustration

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